10 Cruelty-Free Drugstore Makeup Brands You'll Feel Good About Indulging In
What truly attracts you to beauty products? It it pretty packaging, the latest launch, or its price point? We totally understand how easy it is to get engulfed in beauty products without paying attention to a brand's backstory. But if you're also into shopping consciously, we're big supporters of cruelty-free beauty. Let's be real: the term "cruelty-free" gets loosely thrown around a lot in the industry, making it hard to decipher which products are actually made without harmful animal testing. You might see it on a website or on the back of a label, but in some cases that doesn't always mean animals weren't involved in the creation of each product.
To push eco-friendly beauty forward, resources like PETA and Leaping Bunny make it easy to check which brands are actually cruelty-free. We know what you might be thinking: Shopping consciously can get costly. Surprisingly enough, there are drugstore beauty brands who are cruelty-free certified. You (and your wallet) will feel so good about indulging in these thoughtful beauty brands who make eco-friendly products. Keep reading for the best cruelty-free drugstore makeup brands you need to know about.
Drew Barrymore wanted to create a line of products sourced from high-quality, harmless ingredients that all women can have access to, which led to the birth of Flower Beauty.
You can be sure that each product in Pixi Beauty's line is 100% cruelty-free and created with hardworking ingredients to give you the glowing skin you deserve.
Ask someone about Pixi Beauty, nine times out of 10 they'll mention its Glow Tonic. This multitasking toner uses glycolic acid, ginseng, and aloe vera to soothe and thoroughly exfoliate your skin.
Wet n Wild
One of the OG cruelty-free brands of the bunch, Wet n Wild has remained critter-conscious for decades. The brand said it best: "We believe in beauty without cruelty first!" And its a proud member of PETA's "Beauty Without Bunnies" program.
Sonia Kashuk purposely doesn't sell any products in China to remain completely cruelty-free. This mass drugstore brand might sell millions of products, but you can guarantee they're made with good intentions.
Physicians Formula signed PETA's cruelty-free pledge so you can trust that these lit highlighters are good for the earth and for your glow-up.
Since 2010 NYX has been committed to producing products made without animal testing. In other words, you should buy these blogger favorite products in bulk because they're good.
Milani is an independent company that has been Leaping Bunny certified since 2014. Known for its high-performing products, these wallet-friendly beauty picks are actually good. Check out this insanely beautiful highlighter everyone's tripping out over.
It's crazy to think that some makeup brushes are actually made with real animal hair. These bristles are 100% cruelty-free and made with sustainable bamboo handles.
E.l.f. is on that eco-conscious wave and has been for a while. Hundreds of products that are all vegan? Major props to them.
Known for its awesome makeup tools, this cruelty brush line is a fan favorite. Stay tuned for my makeup sponge testimony on Byrdie.com dedicated to Real Techniques $5 versions that are the best I've ever had.