The Most Popular Concealers at Ulta in 2016
Each product in our makeup bag has a profession: Mascara is the architect, the highlighter is the electrician. But perhaps the most dexterous of the bunch is the magician: concealer.
With only the slightest touch of concealer, you can erase dark circles, camouflage a pimple, and completely brighten up your face. You can also use it to prime your eyelids and create fuller and thicker brows. We're telling you—magic.
So to find the best of the best—the Houdinis of their category, we rounded up some of the top-selling concealers at Ulta this year. From creams to sticks to wands, keep scrolling for the top performers.
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer ($9)
Brighter, less puffy under-eyes are only a few clicks away. This cult-loved offering from Maybelline (which makeup artists say is the best brand of drugstore concealers) is infused with gogi berry and haloxyl to minimize the appearance of fine lines and dark circles.
Tarte Shape Tape Concealer ($24)
Fortified with Tarte's famous Amazonian clay, as well as conditioning mango seed and shea butter, this hydrating concealer has an angled brush for precise contouring and strobing. But if general concealing is your motive, this formula works impeccably well for that as well.
Dermablend Quick-Fix Concealer ($25)
Dermablend products are leaders in corrective cosmetics, helping to flawlessly camouflage scars, major hyperpigmentation—even tattoos. (The brand's Beyond the Surface video series shows how powerful the water-resistant formula truly is.) In other words, everyday pimples and dark circles don't stand a chance against this concealer.
Up next, take a look at the five places you should be applying concealer.