Why is Everyone Talking About Eye Masks?

Why is Everyone Talking About Eye Masks?
Catherine Servel

From the latest issue of Lucky to Style.com to P.Diddy, it seems like everyone is talking about cloth eye masks right now. Why? Serum-soaked masks have long been a makeup artist secret to de-puff, brighten, and hydrate skin pre-makeup, and now more and more brands are coming out with smaller versions that target just the eyes. Originally popular in Asia, these small patches pack all the punch of their full-size ancestors, but work exactly where most of us need it the most: on our tired, puffy eyes!

Apply to clean, dry skin, getting about half an inch away from your eyes. (You want your formula to work on the skin closest to your lashes without getting in your eyes.) Wait the allotted amount of time—about 15 minutes—then remove. Now this is important: don’t rinse! Simply pat the rest of the fluid into your skin and allow it to dry before putting on your makeup.

All the formulas on our list target a different concern—fine lines, dark circles—on top of delivering a soothing, refreshing, anti-inflammatory treatment, so click through to find the one that’s right for you.

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    Chantecaille Gold Energizing Eye Recovery Mask ($195 for 8 masks)
    Best For: Puffiness, dark circles, and fines lines
    Details: Chantecaille’s soft pads are soaked in a seaweed formula that soothes skin. Plant extracts reduce puffiness and dark circles, hyaluronic acid helps plump up fine lines, and peptides hydrate.

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    Sephora Collection Instant Depuffing Eye Mask ($6 for mask)
    Best For: Puffiness and dark circles
    Details: This cooling mask helps to reduce puffiness, while herbal extract cassia angunstifolia—a natural emollient—helps to lock moisture into skin.

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    Shiseido Benefiance Pure Retinol Instant Treatment Eye Mask ($63 for 12 masks)
    Best For: Puffiness and fine lines
    Details: A retinol complex smooths crow’s feet and fine lines both immediately and over time, while amino acids help to boost collagen production.

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    Klorane Smoothing and Relaxing Patches ($18 for 7 masks)
    Best For: Puffiness and dark circles
    Details: Herbal extracts like cornflower, chamomile, and arnica montana help soothe skin, reduce inflammation, and soften the skin around the eyes.

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    Bliss Triple Oxygen Instant Energizing Eye Mask ($54 for four masks)
    Best For: Puffiness and dull skin
    Details: Bliss’ masks brighten and moisturize the eye area, thanks to a roster of ingredients like vitamin C, cucumber and beech shoot extract, and an antioxidant blend that helps to oxygenate skin.

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    SK-II Signs Eye Mask ($110 for 14 masks)
    Best For: Puffiness, dry skin, fine lines
    Details: Skin looks plumped and hydrated after use, thanks to a signature cocktail of vitamins, minerals, and moisturizers.

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    Chella Anti-Fatigue Eye Mask Kit ($30 for four masks)
    Best For: Puffiness, fine lines, and dull skin
    Details: A large dose of collagen helps to diminish fine lines, while herbal extracts like ginseng brighten skin and diminish dark circles.

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    SK-II Signs Eye Mask ($110)

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EXPLORE: P DIddy, Puff Daddy, Eye Masks, Cloth Masks, Skin, Lucky Magazine, SK-II, Chantecaille, Chella, Klorane, Shiseido, Bliss, Sephora


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