The 11 Coolest Indie Beauty Products at Target
As fun as it is to score great beauty items in unexpected places like Costco and Trader Joe's, we know we can find products at Target—there are aisles of makeup and hair products that could rival any drugstore. But lately, the joy of the find has returned: Target has been upping its beauty game in a major way, and we've been excited to see some of the coolest brands and products sitting alongside the usual suspects. It's not a far cry from the ridiculously well-curated beauty section at Urban Outfitters.
In addition to an impressive lineup of cult international finds like Nuxe Huile Prodigeuse ($29) and all things Laneige, Target has rightly turned its focus on the indie beauty world lately, now touting an ever-expanding collection of under-the-radar brands. Many of them are all-natural, and all of them boast the affordable prices we associate with the superstore.
Keep scrolling to see the best indie beauty products to shop at Target.
S.W. Basics Hibiscus Mask ($22)
When all-natural, Brooklyn-based skincare brand S.W. Basics arrived at Target last year, we knew it was a sign of amazing things to come. Use this detoxifying, three-ingredient hibiscus mask to clear acne and soothe inflammation.