The 11 Coolest Indie Beauty Products at Target

Victoria Hoff

As fun as it is to score great beauty items in unexpected places like Costco and Trader Joe's, we know we can find products at Target—there are aisles of makeup and hair products that could rival any drugstore. But lately, the joy of the find has returned: Target has been upping its beauty game in a major way, and we've been excited to see some of the coolest brands and products sitting alongside the usual suspects. It's not a far cry from the ridiculously well-curated beauty section at Urban Outfitters

In addition to an impressive lineup of cult international finds like Nuxe Huile Prodigeuse ($29) and all things Laneige, Target has rightly turned its focus on the indie beauty world lately, now touting an ever-expanding collection of under-the-radar brands. Many of them are all-natural, and all of them boast the affordable prices we associate with the superstore.

Keep scrolling to see the best indie beauty products to shop at Target.

Got the shopping bug? Check out 21 amazing products you'll find at Whole Foods and another 10 at Trader Joe's.

Explore: Target

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