Because Blake's Worth It

Because Blake's Worth It

L’Oreal announced their newest ambassador in Paris last night— via Instagram! Blake Lively, the sun-kissed California blonde who rose to fame via Gossip Girl—and the world’s best use of highlighter—will star in the brand’s ads for both hair and makeup starting next year. Lively says her love of the brand started young, as soon as she heard the “Because you’re worth it” tagline. “What an important value to instill in women, that beauty is rooted in confidence,” she says. No time is better, we thought, to take a look back at the beauty looks that got her here.

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    July 2008

    Lively was honing her signature look back in 2008. She arrived at the premiere of one of her first big films, The Sisterhood of the Traveling Pants 2, in New York with textured hair and glowing skin.

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    November 2010

    In a rare hair transformation, Lively wore her always-messy tresses slicked back for a party in New York.

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    PHOTO: Alberto E. Rodriguez/Getty Images

    June 2011

    Lively has been rocking the unexpected braid long before it became a 2013 trend, this time at the Los Angeles premiere of Green Lantern.

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    June 2012

    The press tour for Savages produced Lively’s best beauty looks. Serge Normant was manning her locks and here, at the New York premiere of the film, he wove an epic fishtail braid.

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    PHOTO: Jeffrey Mayer/WireImage

    June 2012

    At the Los Angeles premiere of the same film, the actress went an entirely different direction, channeling old Hollywood with a deep red lip.

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    PHOTO: Dimitrios Kambouris/Getty Images

    May 2013

    At the PUNK: Chaos to Couture Met Ball earlier this year Lively wore a messy, sectioned-off pony.

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    July 2013

    Lively wears highlighter better than anyone we know. Here the actress attends a movie premiere in New York with her signature glowing skin and lived-in locks.

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    PHOTO: Venturelli/Getty Images for Gucci

    September 2013

    L’Oreal isn’t Lively’s first step into beauty, she’s also the face of Gucci’s Premiere fragrance. The actress traded in her dewy complexion and pink pout for matte skin and a bold lip for the brand’s S/S 13 show in Milan last month.

EXPLORE: Blake Lively, L'Oreal, Serge Normant, Savages, Celebrity Beauty, Makeup, Hair


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