Your Official Guide to the Coolest Beauty Shops in the United States

Amanda Montell

When was the last time you bought a beauty product in a physical store (that wasn't your local Ulta or Sephora)? We figured as much. But don't worry, it's not just you. Personally, I blame the internet. See, the web makes everything so convenient that we often forget there's a physical world out there worth exploring. Think about it: We get our beauty inspiration from the internet, thanks to YouTube and sites like yours truly. Then we buy our products online and share images of the results on social media. Where's the sense of adventure in that? 

At Byrdie, we are definitely guilty of spending too much of our lives on the internet. But when we come up for air, one of our favorite things to do is explore the many indie beauty shops our fair country has to offer. Yes, we're talking brick-and-mortar boutiques that are gorgeously designed and well-stocked with under-the-radar products that you might not find all in one place online. When you find yourself in one of these places, you remember how much fun the real world can be.

We editors have explored some of the USA's coolest indie beauty shops, and in our opinion, these six are the best. Keep scrolling for your road map through the country's must-visit beauty shops!

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