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Beauty Icon: Ali MacGraw Circa 1970's Love Story

What's more all-American than Ali MacGraw circa Love Story?
Beauty Icon: Ali MacGraw Circa 1970's Love Story
Photo: Everett Collection

Ali MacGraw’s beauty look in 1970’s Love Story—rich tan, center part, and bold brows—not only represented the changing style of the early ‘70s but also became a hallmark of the classic, All-American look. It was only the former model’s second starring role, but the Romeo and Juliet-like story of forbidden young love made her, and co-star Ryan O’Neal, household names.

MacGraw’s golden tan looks so healthy that we’re tempted to sit in the sun. Instead, use a gradual self-tanner like Jergen’s Natural Glow Facial Moisturizer ($9) for a glow that will develop faster than a college romance. Stay away from shimmer: use a matte bronzer like Too Faced’s Chocolate Soleil Matte Bronzer ($30) and pinkish blush, like Laura Mercier’s Second Skin Cheek Colour ($24) in Rose Bloom. Rub a smoky black eyeliner into your top and bottom lash line, like CoverGirl’s Perfect Blend Eye Pencil ($6) in Basic Black, and smooth on Maybelline’s Baby Lips Lip Balm ($4) in Peach Kiss.

Those pre-Brooke Shields, pre-Cara Delevingne brows were as noteworthy as MacGraw’s sharp wit. We can’t help you with the latter, but you can create a noteworthy arch with the help of Clarins’ Pro Palette Eyebrow Kit ($37). Brush your brows down, fill in along the top hairline, then brush them up and shade the bottom. Set with the included wax.

Of course, who could forget such shiny hair? If you’re going to wear your locks long, straight, and generally untouched, you’d better start with a great shampoo. Lather up with Garnier Fructis’ Sleek & Shine Shampoo ($3) and Conditioner ($3) then work a few pumps of Kiehl’s Deeply Restorative Smoothing Hair Oil Concentrate ($25) through towel-dried strands. We’d bet a blow-dryer rarely touched MacGraw’s healthy tresses, so form a center part, comb out your locks with a wide-tooth comb, and air dry while studying for your art finals. (If you must apply heat, add a pump of Tresemme’s Keratin Smooth Keratin Infusing Heat Protection & Shine Spray ($6) before blow-drying with Sephora’s Paddle Brush ($22).) Tuck the comb in your book bag to tackle the knots you’ll get from riding in your boyfriend’s convertible.

It may be true that love means never having to say you’re sorry, but with this look there shouldn’t be much fighting in the first place.

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