9 Up-and-Coming Beauty Vloggers to Watch This Summer
Alert: The most binge-worthy entertainment this summer is not Game of Thrones. It's not even The Bachelorette or America's Got Talent. This summer, clear your schedule, because there are some talented YouTube beauty gurus who are going to take up all of your free time.
It goes without saying that for beauty junkies in particular, YouTube has become a major part of our lives. It's where we turn for tutorials, tips, and inspiration. If you're a YouTube fangirl, you've probably subscribed to the likes of Zoella, Michelle Phan, and Bethany Mota for years. But this summer, it's time to introduce some new faces to your subscriptions tab.
That's why we've rounded up the following nine beauty and health vloggers. Thanks to their ebullient personalities and masterful beauty skills, all signs point to these charming beauty girls blowing up on YouTube this season.
Ready for a major video marathon? Keep scrolling to meet nine up-and-coming beauty gurus who are slaying the YouTube scene this summer!
We can’t decide what’s more charming: this vivacious beauty guru’s skill with a contour brush or her adorable Southern accent. Laura Lee just hit a million subscribers, and if her high-glam makeup tutorials, addictive product hauls, and infectious personality are any indication, her numbers have nowhere to go but up.
Warning: You could easily lose three hours gorging yourself on the fast-paced tutorials, hack videos, and lookbooks from this (unfairly) gorgeous vlogger. Also known as ItsMyRayeRaye, Boyce’s genuine personality, lively soundtracks, and bold beauty looks have earned her 1.2 million subscribers and counting.
Are you more of a makeup beginner? Sometimes YouTubers’ face-painting skills can be intimidating, but this delightful vlogger breaks it down nice and easy. Lanter has a knack for teaching her viewers how to master beauty techniques both trendy and timeless, from strobing to winged eyeliner. (I actually mastered my Beautyblender technique thanks to one of her videos!) Lanter’s sweetheart personality doesn’t hurt, either.
This South Korean makeup artist and beauty vlogger exploded just a couple weeks ago thanks to this captivating video where she transforms herself into Taylor Swift. She’s only been on YouTube for a year, but each of her videos is executed with top-level professionalism and mesmerizing makeup skills.
High-end beauty girls, meet Tati Westbrook. With over 1.5 million subscribers, Westbrook has been in the YouTube game since 2011, but in the past year or two, her channel has become a must-sub. Follow the elegant vlogger as she tests outlandishly expensive beauty buys, as well as the latest, trendiest, and most unique launches on the market. When it comes to products, few beauty YouTubers are as in the know as this girl.
UK beauty YouTuber Roxi is a veritable jack of all trades. She offers genius beauty tricks, Q&As, vlogs, and tutorials of every kind. She may only be 19, but you can rely on her for helpful twice-weekly content on everything from how to re-create Gigi Hadid’s latest smoky eye to what to do with your hair every day of the week. She’s about to hit a million well-deserved subscribers.
This captivating hair vlogger takes all those swoon-worthy Pinterest hairstyles and makes them doable IRL. Tune in once a week to watch Kayley teach her viewers to execute styles as simple as a 30-second ponytail and as complex as a formal fishtail updo. The vlogger just surpassed the million-subscriber mark. Go help her get to two million before 2017.
It’s hard to believe this UK vlogger, aka My Pale Skin, has only been on YouTube for two years. You may recognize Ford from a viral video she created last year about negative comments she received on photos she posted of herself sans makeup. Since then, the beauty guru has accumulated over 625K subscribers and posts some of the best makeup tutorials on YouTube—particularly for women looking to cover acne. Her gorgeous tutorials, many of which use 100% drugstore products, prove that trouble skin is no match for killer makeup and confidence.
Shop vlogger-approved products below!