4 Men Who Love Makeup Open Up About Gender Stereotypes

Maya Allen

Finally, genderless beauty is on the rise. After what seems like forever, the beauty industry woke up and realized the exclusion of men is unjust. Although the beauty industry has been largely dominated by women, everyone has the right to embrace makeup. There's still so much work to be done, but 2017 has been a good year for gender inclusivity.

Boundary-breaking brands like L'Oréal, CoverGirl, Milk Makeup, Make Up For Ever, E.l.f. Cosmetics, and more are pushing men to the forefront in major ad campaigns that support equality. In 2018, we're claiming more inclusivity in this space, so we decided to reach out to men who have mastered the cat eye to get their honest thoughts on the industry's acceptance of genderless beauty and what we can do better.

Prepare to be inspired by their stories.

Here at Byrdie, we know that beauty is way more than braid tutorials and mascara reviews. Beauty is identity. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We needed somewhere on Byrdie to talk about this stuff, so… welcome to TheFlipside (as in the flip side of beauty, of course!), a dedicated place for unique, personal, and unexpected stories that challenge our society’s definition of “beauty.” Here, you’ll find cool interviews with LGBTQ+ celebrities, vulnerable essays about beauty standards and cultural identity, feminist meditations on everything from thigh brows to eyebrows, and more. The ideas our writers are exploring here are new, so we’d love for you, our savvy readers, to participate in the conversation too. Be sure to comment your thoughts (and share them on social media with the hashtag #TheFlipsideOfBeauty). Because here on The Flipside, everybody gets to be heard.

What do you think it takes to foster a more gender-fluid society when it comes to beauty? Are there gender-inclusive campaigns you're particularly proud of?

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