When bright mascara showed up on runways last year—cobalt blue at Stella McCartney, fluorescent pink, green, and blue at Dior Couture—it was thanks to bold pigments and a masterful application by the world’s best makeup artists. It took them a minute, but big brands are finally making this a look you can actually try at home—without dipping your lashes in powder. Chanel, Butter London, and Maybelline have all released limited-edition bright mascaras, while YSL continues to keep their Majorelle Blue among their classics. And if it’s too much for you, go the subtle route: green and hazel eyes pop with a rich purple mascara, while blue and dark brown eyes look best with a dose of blue, whether navy or aqua. As for the pink, green, and yellow formulas: you can coat your lashes for extra fun, or add a touch to the tips for a subtle hint of color.
A Rainbow Of Mascaras To Try
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Maybelline’s six new, limited-edition shades of Great Lash Mascara ($7) are only available in stores for the month of August! Scoop up standouts like Wink of Pink, Teal Appeal, and Vision of Violet while you can.
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Cop Donna Karan’s S/S 13 runway look with Anastasia’s Hypercolor Brow and Lash Tint ($18) in In The Pink.
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Or ease into the trend with Benefit’s Badgal Plum Mascara ($19)—it will make green eyes pop.
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We can’t decide which shade we like best from Inglot Cosmetics’ Colour Play Mascaras ($10): the cobalt blue, jade green, or deep purple.
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The rich green shade of Make Up For Ever's Smoky Lash ($23) in Green is bold enough to make a statement, but will easily carry you into fall.
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Butter London takes the trend one step further by adding a dose of shimmer to the blue, purple, and pink shades of their Wink Colour Mascara ($20).
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YSL’s Effet Faux Cils Mascara ($30) in Majorelle Blue is waterproof, making it the perfect pop of color for the beach!
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If you love Sephora’s classic Outrageous Volume Mascara ($15) you’ll want to pick up the limited-edition purple and blue shades.
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Anastasia Hypercolor Brow and Lash Tint ($18)
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Benefit Badgal Plum Mascara ($19)
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Chanel Limited-Edition Inimitable Mascara ($30)
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Inglot Cosmetics Colour Play Mascara ($10)
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Hard Candy 1000 lashes Fiber Mascara ($6)
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Butter London Wink Colour Mascara ($20)
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Make Up For Ever Smoky Lash ($23)
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Sephora Outrageous Volume Mascara ($15)