Hitting refresh is apropos at the opening of a new year. You’ve likely started a cleanse of some sort, capitalized on a Spin package before it expired, and basically just focused on creating a better you. So why not apply that same ethos to your 2016 beauty regimen? To help kick bad beauty habits, you need to start (and shop) smart, and to do that, there’s Beautycounter. The L.A.-based brand has an unparalleled Ingredient Selection Process that ensures its products work beautifully without compromising safety, meaning you get top ingredients, minus the scary stuff. Which names should you stay away from? Use Beautycounter’s Never List as your foolproof guide to avoid the ingredients that give beauty a bad rap.
Keep reading for seven common ingredients to watch out for, and the Beautycounter products that are better (and safer) bets. Don’t forget to enter the sweepstakes at the end for a chance to win a $500 Beautycounter shopping spree!
The next time you draw yourself a luxurious bubble bath, take care to note that you may be soaking in formaldehyde. A common preservative in cosmetics, this carcinogen is linked to asthma, neurotoxicity, and developmental toxicity.
Next time you spot bisphenol A on your eye shadow packaging, just think of a can of soda. This hormone disruptor is found in some plastics and also in the resin used to line aluminum cans. And it can transfer from the plastic case into your cosmetics. It gets freakishly worse: BPA may also alter your DNA.
These suspicious abbreviations come with big consequences. BHA and BHT are synthetic antioxidants (contradictory much?) known to extend the shelf life of lipsticks, moisturizers, and diaper creams, but they may also cause liver damage, oh, and can also be found in dog food.
Coal tar, a carcinogen, is a byproduct of coal processing. The smoking gun? It’s used as a colorant in hair dye and shampoo.
If you're especially prone to sunburn, listen up: Your sunscreen may contain oxybenzone and be doing more harm than good. Linked to irritation and allergies, oxybenzone is a sunscreen agent and ultraviolet light absorber. So opt out of potentially dangerous ingredients and choose Beautycounter's family-friendly version below.
Fats, oils, or musks from animals like emu, minks, and sharks are procured after the animal has been killed. These rendered fats are found in everyday soaps, salves, and shaving products.
What’s on your never list? Tell us in the comments below, and enter the New Year, New Top Shelf Sweepstakes for a chance to win a $500 shopping spree.